Dodo Brands
Built and scaled the UX writing function at Dodo Brands
Situation
Dodo Brands had no dedicated content design function. Designers wrote interface copy without shared standards or a consistent approach to localization.
Goal
Embed content design into B2C and B2B teams, bringing UX writers into product decisions from the start.
Actions
Defined the writer’s role and embedded content review and English copy into the design workflow.
What I did
- Created writing guidelines, glossaries and localization guidance; trained designers and initiated a Figma plugin for checking copy.
- Hired and mentored a UX writer for Drinkit.
- designers
- 15+
- RU/EN strings improved
- 600+
Results
- Partnered with 15+ designers across customer products and internal tools. Teams began involving UX writers at the initial design brief.
- Improved 600+ Russian and English strings, removing ambiguity and adding localization context.
- Helped designers handle routine content decisions independently and developed a new hire into an experienced mid-level UX writer.