Samokat Beauty
Developed a new format and prepared 9,300+ product descriptions for Samokat Beauty
Situation
Samokat was preparing to launch a new cosmetics section. Supplier descriptions used complex wording and promotional claims that made it difficult to understand the products’ actual properties.
Goal
Create descriptions from scratch that help people understand cosmetics and make informed choices about products suited to them.
Actions
Developed a consistent format: key properties in short bullet points, followed by a main description with clear explanations.
What I did
- Drew on expertise from my own beauty blog: analyzed product properties, checked manufacturers’ claims, explained complex ideas in simple language, and removed unsupported claims.
- Created guidelines and coordinated contractors: assigned tasks and monitored deadlines and quality.
- descriptions written or reviewed
- 9,300+
Results
The format was introduced across the Samokat Beauty catalog. We prepared 9,300+ descriptions, each of which I either wrote or reviewed.
Product pages now featured clear characteristics and explanations of product properties, focusing on the information people needed to choose.